UK’s English Premier League soccer club West Ham United entered into a strategic partnership with blockchain platform Socios.com to be the “Official Global Partner” of the club. As part of the deal, Socios.com will launch the Official Fan Token of West Ham United.
West Ham United is the first Premier League club to join the blockchain-powered fan engagement platform, and the third football club after European league clubs, France’s Paris Saint-Germain and Italy’s Juventus.
The West Ham Fan Token will be available to fans at the start of the 2019/2020 season and fans can purchase Fan Tokens directly through their mobile phone via the Socios.com app.
The West Ham Fan Token will help expand the club’s global fan engagement strategy and their global audience to bring fans in the UK and abroad closer to the club. The club has more than 40 million supporters worldwide and a global, digital fan base that exceeds 5 million across social media platforms.
Fans will be able to engage and have a say in club matters through mobile app voting and polling platforms using the fan token that will be will be listed on the Socios.com platform. Token owners will also be granted access to exclusive fan rewards, merchandise, games, leaderboards, content and experiences. Other Crypto bookmakers list and Crypto casinos list can also be part of the platform.
Socios is expected to benefit from a wide range of marketing rights including in-stadium, TV and digital exposure.
Socios.com is powered by Malta-based esports voting platform ChiliZ, which allows both esports and sports entities to tokenize their voting rights to their fan bases to crowd-manage sports and esports organizations.
The West Ham Fan Token will be tradeable against the platform’s native token, ChiliZ (CHZ), with the fans needed to purchase ChiliZ tokens to exchange into Fan Tokens.
Social trading platform eToro had signed an advertising deal in September last year with seven of UK’s Premier League football clubs, for which payment will be made in Bitcoin.
The integration of blockchain and cryptocurrency has the potential to improve the process of making purchases by clubs and supporters. Football teams have previously embraced cryptocurrency and blockchain technology.